Meet CETA’s New Board Members

Published January 2020

Editor’s Note: Meet the new CETA board of directors for 2020. To read the bios of the full CETA board, visit ceta.org/board-of-directors.

 

Al Bonifas

What is your position/title at the company, and how long have you been with all spray pressure cleaning equipment?

I am the owner of All Spray and started the business more than 35 years ago in June of 1984, after working for two years as a regional manager for Giant Pumps and two years as branch manager for a Hotsy distributor. We have a great team consisting of 10 employees.

What excites/intrigues you about the pressure washing industry?

I like to keep up with the opportunities and the changes in the industry.

Why did you decide to join the CETA Board of Directors, and what have you learned or what do you look forward to learning?

I decided to join CETA to learn more, foster relationships, and give back to the industry that has given so much to me.

What do you enjoy most about your work?

What I enjoy most about my work is the opportunity to help my customers, whether it’s parts, machines, technical knowledge, or solving cleaning problems. Having happy, satisfied customers is what really motivates me.

What do you enjoy doing during your free time?

During my free time I love golfing and fishing, but I don’t do enough of either. I enjoy any type of sports.

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Daniel Sherlock

What is your position/title at your company, and how long have you been with American Honda?

I am currently Senior Manager, and I’m responsible for the Honda Engines business for the U.S. and export business worldwide.

What excites/intrigues you about the pressure washing industry?

Honda is very fortunate to enjoy excellent market share in the pressure washer industry. I am excited to learn how Honda can better serve this industry by developing engines that exceed pressure washer customers’ expectations.   

Why did you decide to join the CETA Board of Directors, and what have you learned or what do you look forward to learning?

I joined the CETA board of directors because I want to learn more about the pressure washer industry and the technology that drives this industry. I am very excited to be part of a board that strives to continually improve the industry by selflessly sharing knowledge and developing pressure washer distributors and dealers.

What do you enjoy most about your work?

I really enjoy working with customers (distributors/dealers). I enjoy developing strong business partnerships centered around value and growing our mutual businesses.

What do you enjoy doing during your free time?

I spend time with my family, which is the most important aspect of my life, and I am very grateful for their support, patience, and understanding.

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Cherie Sparks

What is your position/title at your company, and how long have you been with River City Pressure Cleaning Equipment (RCPCE)?

My position at RCPCE is Operations Manager, and I’ve been in this role for four years. I handle HR, marketing, accounting, and customer service.

What excites/intrigues you about the pressure washing industry?

The customer diversity of our industry is intriguing. Our customers come from so many different industries, from oil and trucking to food and beverage manufacturing and even healthcare. There aren’t many industries that don’t need cleaning equipment in some way or another. Working with such diverse customers requires a large toolbox of skill sets and products to meet each customer’s different needs, expectations, and industry culture. Learning, helping, and growing with all our customers is exciting. 

Why did you decide to join the CETA Board of Directors, and what have you learned or what do you look forward to learning?

I decided to join CETA’s board for two main reasons. First, as a small business distributor, it’s easy for us to get stuck in our silo of the day-to-day business and feel like we are on an island by ourselves. Networking with others in our industry helps break down the silo and provides relationships and resources in the form of people to talk to about business when needed. Being able to talk about common issues and share best practices helps everyone. Second, giving back, by contributing to the health and growth of our industry, is a responsibility we all share. We all benefit and are stronger when we work together. I’m looking forward to learning more about the intricacies of the industry and how I can help make an impact.

What do you enjoy most about your work?

I enjoy being creative. In my work I enjoy finding ways to blend new technology and ideas with current best practices to make them even better. 

What do you enjoy doing during your free time?

In our spare time, my husband and I like working on and driving our “hot rod” car. We work with an animal rescue organization by fostering and finding fur-ever homes for dogs and cats. I also enjoy baking and cake decorating. I recently made the wedding cake and desserts for my daughter’s wedding.