CETA Edge: Plans for 2025

 By Diane Calabrese | Published January 2024

A strong foundation and a clear mission—that sums up the Cleaning Equipment Trade Association (CETA) as 2025 begins.

What can we expect in the workings of CETA over the next 12 months?

“My plans are to build awareness and enhance our already great benefits,” says Karl Loeffelholz, CETA president and the distributor division manager at Mi-T-M Corp. in Peosta, IA. “I want to bring more awareness to the industry on what CETA actually does behind the scenes to keep everyone in business.”

The “awareness” dimension could not be more important. Loeffelholz explains that the many accomplishments of CETA, which enrich everyone in the industry, merit higher visibility.

It’s not about boasting about what’s been done. It’s about documenting all that’s been achieved. There’s nothing like a profile of success—known to members and prospective members—to encourage more of the same.

CETA’s profile speaks to its success. For example, the association incorporates standing committees that focus on technical issues, regulations, and education. The committees ensure CETA keeps pace with industry, government, and societal changes.

CETA celebrates 35 years in 2025. The anniversary means PowerClean^® 2025 will take on a bit of a special glow. Plan to attend September 25–28 in Reno, NV, at the Peppermill Resort Spa Casino.

Now, let’s turn to a list of the plans Loeffelholz has for supporting CETA members and growing the association. Think of the plans as buildouts on the robust structure in place.

Nine Buildouts Envisioned

Karl Loeffelholz, CETA president, outlines the following key initiatives for 2025:

• Keep members informed and engaged—Regularly communicate with current members to showcase the great benefits CETA offers.
• Grow membership by raising awareness—Spread the word to prospective members about CETA’s work addressing industry issues.
• Monitor regulations proactively—Stay ahead of regulatory changes to help members avoid disruptions.
• Enhance the benchmarking program—Refine and expand the program, empowering distributors with meaningful data and best practices.
• Promote CPC-100 certification—Increase awareness of this certification to ensure consistent standards across the industry.
• Maximize online tools for business success—Bolster online resources to provide optimal value to members.
• Strengthen alliances with the Scholarship Foundation—Support the next generation and industry growth through this partnership.
• Encourage participation in the Grant Program—Remind members to use this resource for employee education and staying current with industry advancements.

Promote PowerClean 2025—Highlight the annual meeting and tradeshow as a collaborative environment for idea-sharing and learning